In Australia, people may find two different options for getting a phone number that has specialized features or digits for the business to which it is associated. People may ask for leasing a number or buying the 1800 numbers or 1300 Numbers.
Though it appears to be quite attractive to some of the business owners to lease the number because they think that leasing a number would be easier and cost lesser than average. But the fact is that it may cost more when you lease a number and still you will be paying for something that you will not own no matter how much you have paid for it.
In case if you are leasing the number and not buying it over, you are going to miss out the control that you will not have on the number and you will also be unable to keep it in the long run because the leasing tenure will be finished as agreed.
It is better to buy a phone number specialized to your company name or brand name because it has many benefits to offer.
You can compare it other options and you may understand why you should go and buy one instead of leasing. When you buy a number it becomes your property and you will not have to worry about losing it or you do not have to change later on. In this way the phone number get affiliated with the brand forever and you will see its effects in branding your business in a very clear manner.
In other words, you will have a complete control over the characteristics, features and the composition of the number you have selected that helps in developing trust among the wide range of customers that develops over time.